February 2004

Jorge Villar
Creator of Response Mail's Seminar Success System

Jorge has been in the direct marketing business for over 17 years and has handled over 70,000 direct mail promotions for Fortune 500 companies, small business owners and financial advisors.

This productive discussion will include the following topics:

• The myth about saturation and how it will weed-out thousands of advisors
• The bottom-line truth about mailing lists
• The social dynamics of doing dinner seminars vs. lectures and workshops
• Why the new postal delivery process will help you
• How to guarantee sold-out rooms everytime you mail using a 1-2 punch technique
• The latest direct mail techniques to attract elephant prospects
• Tips, do's, don'ts and feedback gathered from over 50,000 seminar promotions
• How to benefit from the marketing that other advisors are doing in your area
• The importance of adding a selling system to your seminar marketing
• Techniques to steal valuable clients from the advisors in your market area
• Why 98% of the attendees come for the presentation... not the dinner
• 4 important variables that separate RME from "other" marketing companies - critical to your success
• The Budweiser and Subway stories and how they're related to your seminar marketing

Seminar Marketing Myths and How They Can Hurt Your Business...
If You Let Them

Listen to this coaching call