Richard is a Sports and Performance Psychologist who specializes in helping individuals, athletes and teams achieve peak performance on demand. His unique and effective mental training techniques are customized specifically for each client. He is President of both Gerson Goodson, Inc. and the HEADcoaching Institute, consulting and training firms that help clients improve productivity and performance using a variety of behavioral and psychologically-based coaching, consulting and training programs.

Richard is a Certified Performance Technologist, and recently named the premier marketing professional by the Sales & Marketing Executives Association of Tampa. His unique and psychologically-based sales training techniques have helped people and organizations achieve sales increases of 10% to 500%.

Richard has used his technique to help many financial companies and executives in the industry to increase sales.