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January 2004
Imagine you have the ability to secure additional business from former seminar attendees, your current prospects and your current clients through monthly direct mail, telephone or email contact -- THAT IS K.O.P. With just a few clicks of your mouse, you'll be able to create your own "drip-type" program that is targeted to your former seminar prospects and existing book of business.
Our guest speaker is the founder and developer of K.O.P. - Bob Wilgus. Before bringing his unique financial services insight to the Seminar Marketing profession, Bob worked in the financial services industry for nearly 15 years working for companies like Prudential, GE Financial Services, Phoenix and Lafayette Life. His experience includes everything from product development and marketing, to lead-generation and advanced sales support.
For the last three years, Bob has worked with financial advisors from across the country to help maximize their seminar marketing efforts and has helped market nearly 1,000 financial seminars. Throughout that time, one issue kept coming up in discussions with financial advisors -- effective follow-up on past seminar attendees. Most of the existing "drip" programs are costly to purchase, too hands-on, complex, or overly time-consuming to justify the cost. THAT IS WHY K.O.P WAS DEVELOPED.
During this COACHING CALL you'll learn about:
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The difference between a "Drip" program and K.O.P.!
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The importance of managing and prioritizing your list of past seminar attendees
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How to generate incoming calls from prior seminar attendees
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The importance of using K.O.P.'s Market Research Services to improve future seminars
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The "K" in K.O.P.
The first, and only, on-demand, web-based, perpetual prospecting program utilizing state-of-the-art Printing, Telephone and Email technology.