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January 2005
Jenny
Hamby
Jenny Hamby is a copywriter and Certified Guerrilla Marketer who specializes in promoting seminars and other information products. She works primarily with consultants, speakers, and coaches who want to create direct-response mail, advertising and Internet marketing campaigns to boost revenue and generate qualified leads for their businesses.
Since 1995, she has marketed a variety of seminars, books, videos and audio tapes on such diverse topics as financial services, inventory management, negotiations, Neurolinguistic Programming (NLP), trade show marketing, elder and disability law, behavior-based safety, Enterprise Resource Management, and Internet marketing. Her multi-channel marketing campaigns have netted response rates as high as 84 percent... on budgets as small as $125.
During this fast-paced call, seminar marketing consultant and professional copywriter Jenny Hamby will reveal:
- 9 marketing tactics to supplement your direct mail program... so you can generate even more registrations for your seminars
- Expert tips for writing marketing copy that hooks your prospects' attention and practically forces them to register for your event
- A secret strategy used by professional speakers that could win you more appointments
- 7 ways to stay in touch with attendees... and continue generating appointments long after your seminar has ended
- How to make it easier for prospects to say "yes" to hiring you
How
to Successfully Market Seminars
and Workshops