July 2005

Bill Good
Bill Good Marketing

In "Causes and Cures", Bill will teach you how to make seminars profitable by managing each of the pieces into the "seminar success zone."

 

Response Rate: Learn how many people MUST respond to your invitation if you are to have even a small chance of producing a successful event. And if you fall below this number, you will learn the four reasons why and what to do about it.

Show-Up Rate: Know what it should be and how to fix it when you come in "out of the zone."

Request: Gauge whether your seminar itself is in the zone. There is a magic number that will tell you immediately if you have a winner or a sad sack of a program. There are four principal reasons you are not getting the results you want. Master these, and your presentation will slide right in the zone...

Appointment: There are three reasons why you can lose the entire game right here. It would be sad to have everything else right and blow it here.

Close: While there are several factors that can come in play here, there is ONE
BIG ONE.

Drip Process: Possibly half of the people attending a seminar are shopping for an event months or even years down the road. Want your keep the entire process in the SUPER PROFITABLE ZONE!!? Learn the two critical pieces you MUST add to your seminar marketing.

The Seminar Success Zone
Managing the Seminar Process "The Good Way"

Listen to this coaching call