"Becoming a better marketer will allow you to become an exceptional producer."


June 2010

This month's topic...

Marketing Confessions:
R.O.I. Reality Check Advisors Speak Out!

  • Embracing the long-term marketing ROI mindset over the need for immediate gratification
  • How to ensure your seminars will fail: Treat people like a potential sale
  • How to motivate high net worth prospects to stand in line to meet with you!
  • The importance of factoring in the lifetime value of a client when calculating ROI
  • Plan your work - Work your plan!
  • Plate-lickers: Myth or Reality
  • If you don't look at your marketing dollars as an INVESTMENT you'll never be successful
  • Can you market to the same people over and over and still be successful?

(Approx 59 mins.)

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