"Becoming a better marketer will allow you to become an exceptional producer."


May 2009

This month's topic...

How To Target Business Owners

This month's guest speaker is...

Michael Mainardi
Founder of Selling Technologies

(Approx 50 mins.)

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Topics discussed in this coaching call include:

  • Marketing opportunity: The impact of the recession on small business owners
  • The importance of establishing an emotional connection with the business owners
  • Effectively addressing the issues with Family-owned businesses
  • Risk versus Product Push
  • Compliance approved presentations and materials for the Small Business Market
  • Establishing NEW relationships with CPA’s and Tax Attorney’s in your neighborhood
  • Effective Small Business Lead Generation programs: Seminar and Concierge Consultation
  • Targeting Small Businesses: RME's unique list solution to identify and market to small business owners in your neighborhood!
  • The social dynamic of marketing to business owners!
  • How this program will set yourself apart from your competition

The programs presented in this coaching call are being used by insurance producers, advisers, CPAs, attorneys, banks and even P&C firms to penetrate the business owner marketplace.

MichaelMichael Mainardi
Founder of Selling Technologies

My partner and I have almost 30 years experience creating and producing innovative sales/marketing/advertising in a variety of industries including insurance and financial services. This includes all forms of electronic and interactive media: TV, radio, internet, CD-Rom, DVD, DVD-Rom, etc. We have received numerous industry accolades, have spoken at conferences both domestically and abroad, and back in 1997 were recognized as one of the Top 100 Multi-Media Production Companies in the US, by AV Multi-Media Magazine.

In 1995 we established a new division of our corporation, Selling Technologies. We conceptualized a program that would ultimately revolutionize sales/marketing of insurance and financial services to the advanced sales market.

Whether you’re currently working with business owners or want to enhance the solutions you offer to include business owners, you’ll want to join us on this informative coaching call. It just may change the way you feel about working with business owners!