STEP 4 - THE MAIL DROPS AND YOUR PROSPECTS RSVP
As soon as your prospects receive your letter, a certain percentage of them will RSVP right away (probably about half of the 2.5% to 5% total response you will get). And many of them will respond at the same time - which is why we provide you with access to our inbound call center, which is staffed with highly skilled appointment setting operators.
STEP 5 - WE TAKE YOUR RSVP INBOUND CALLS
One of the most important factors when marketing seminars is the ability to accept inbound RSVP calls from your prospects. Time after time it has been proven that affluent seniors prefer not to leave a message or speak to an answering machine. Keep in mind, using you own office staff to take calls is risky because you are only open until 5:00 or 5:30 pm. Most responses seem to come at night when people are most likely to read their mail. You also run the chance of occupying your lines during business hours while prospects are trying to call in. It is critical that you understand that offering a 24 hour live RSVP line is a very important process to maximize your attendance. Our service includes not only taking all your calls, but also logging them in to our proprietary on-line website (www.seminarrsvp.com). You will have direct access, real-time to all of your prospect's information as they are calling in. You will have your own private access code to log-in. Now all of your prospects will be organized in a database that you can use for future promotions and prospecting. Ask your RME representative for details or a demo on this service.
STEP 6 - YOU HOLD YOUR SEMINAR
Now comes the event - this is where you get your chance to shine. And while you are not going to be selling product at this event - you will be selling yourself. At the end of your seminar, you will undoubtedly be setting some appointments with the attendees - but what will happen to those that get away?
WE CONDUCT FOLLOW-UP SURVEYS AND SET APPOINTMENTS ON YOUR BEHALF
If you are using us for the RSVP in-bound calls, we can now help you with your on-going prospecting since you now have a private database. A continuous effort to "drip" on your prospects will help you generate interest for your services. While you could of course follow-up with all the attendees that did not set an appointment at your seminar, there are two disadvantages to that plan:
- You are not a third party, so for those you cannot set, you may never find out why.
- You may not get around to following up! In a textbook world, everyone always does his or her own follow-up. In the real world... well many times, other things just seem to get in the way.
By having skilled appointment-setters make follow-up survey calls on your behalf, you will realize the following two advantages:
- Because we will position ourselves as a third party caller, we will be able to conduct surveys that will provide you with a true picture of what these prospects are thinking about in terms of you, your presentation and what they think their financial planning needs are.
- All prospects will be followed-up for you - allowing you to spend your time doing the many things you need done for your business.
