
Tips On How To Have INSTANT SUCCESS At Your Seminar
- Think of your seminar as a social event, not a financial lecture. This will allow your guests to drop their guard and be relaxed. People don't want to be sold; they want to buy. Entertain and educate at your seminar and sell at your appointments. Use the seminar to gain trust and acceptance.
- Give people a reason to stay until the end of your seminar. We provide gifts and door prizes that create interest and curiosity. As gimmicky as it may appear, they work!
- Have attendees fill out a comment card that can be used for the gift drawings. Ask general questions but make sure you plant insightful questions throughout. These will help you by giving you some background on their situation. Use the info gathered for the phone follow-up and appointment setting.
- At the end of your seminar, offer something for going to the back of the room and signing up for an appointment and free consultation. Greed will create others to follow and be part of what they will perceive as a good opportunity.
- Have attendees provide referrals of people they know who might want to attend your next Free Dinner Seminar. This will allow you to book future seminars without having to mail.
- From the experience and feedback that we have received from advisors throughout the years, it is highly recommended that you present first and serve the meal at the end. The purpose here is to have your attendees stay for an hour after your seminar which will give you a chance to meet them and at the same time try to set appointments. Feeding them first can create havoc with the noise of plates and glasses interupting the flow of your presentation. You also run the risk of people getting up and down during the meal for personal breaks (restroom visits, smoking, etc.). Entertain them while eating with general information, success stories, facts and statistics. Remind them of the door prizes at the end of the seminar. Promise details and specifics for when they sit down with you at a later date.

